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Our sustainable development strategy

Karel Růžička

Karel Růžička Partner in charge of CSR

„By doing business responsibly we help our environment and our firm to flourish."

“We do business responsibly and 2015 again advanced us further. Steadily, we are moving away from purely philanthropic activities towards social responsibility projects which benefit both our environment and our firm. After its pilot year, our unique mentoring programme for non-profit organisations has become an indivisible part of our offer of developmental programme, benefitting both non-profits as well as our colleagues from consulting departments. We prepared our new social responsibility strategy valid from 2016 and initiated a number of new projects, like, e.g., the School for Responsible Business for university students. We are also proud of our successes in the TOP Responsible Company 2015 awards. Employees from all our firm’s departments not only participate in our social responsibility activities but are also an important source of inspiration for new programmes and initiatives. Our ambition for the future is to focus on the measurement of the effects of our responsible projects on the firm’s environment and on the firm itself. We want to further integrate non-profit organisations and social business into KPMG’s supply chain, monitor our suppliers’ adherence to our Supplier Codex and many other things.

I believe that the right CSR strategy closely linked to the impacts of our business on society, the economy and the environment will help us adapt our business to the current global challenges and move closer towards the sustainability of our business."

Groups in dialogue with us

We actively look for dialogue opportunities with our stakeholders on the impacts of our business on society, the economy and the environment. We are in continuous contact with the individual groups and closely cooperate with them on a number of topics crucial for sustainable entrepreneurship.

Among our stakeholders are:

  • Clients

    • We conduct regular client satisfaction surveys, we have personal client meetings, we organise expert conferences and other events for them where we can discuss our mutual cooperation.
    • We actively communicate through our website and social networks.
    • We prepare regular information materials about events in our firm and the services that we offer.
    • We actively cooperate with the media and our experts are often featured.
    • Our clients put heightened emphasis on the following responsible business topics: ethics and transparency, risk management and services quality (confidentiality of information, independence), education and training.
    Communication
    Personal meetings
    Expert conferences and other events
    Web sites
    Social networks
    Newsletters
    Media
    Surveys and studies
    Crucial topics
    Ethics and transparency
    Education and training
    Quality of services and risk management

  • KPMG employees and partners

    • We are continuously in touch with our employees via internal communication channels, employee events and training courses at work.
    • Through the annual Global People Survey (GPS), we survey employee satisfaction and their opinions and needs.
    • Within the MyPD programme (My Performance Development), regular performance reviews aimed at work performance and personal development take place.
    • We also meet in project groups and have group meetings involving entire departments.
    • We regularly issue Echo, an internal magazine, informing our employees about key management decisions, the firm’s performance, fascinating projects and past social and sports events in which our colleagues participated.
    • The firm’s intranet is also an important communication tool.
    • Important topics include education and training, employee care, the working environment, diversity and our local communities.
    Communication
    GPS (Global People Survey) – annual employee satisfaction survey
    MyPD – regular performance reviews
    Project groups
    Group meetings
    Internal magazine Echo
    Social events
    Sport groups
    Intranet
    Crucial topics
    Education and training
    Employee care
    Working environment
    Diversity
    Local communities
    Ethics and transparency

  • Potential employees

    • We meet people interested in working for our firm by participating in all major job fairs. One of them is Big4Day, a job fair organised jointly with other Big 4 advisory firms.
    • We actively communicate with our colleagues-to-be via social networks and our web pages.
    • A crucial source of information and comments allowing us to enhance our services is the feedback we get from questionnaires.
    • The most popular topics among potential employees and students include education and training, career growth, working environment and diversity.
    Communication
    Job fairs
    Big4 Day
    Social networks
    Web sites
    Blog
    Feedback questionnaires
    Crucial topics
    Education and training
    Employee care
    Working environment
    Diversity

  • Former employees

    • We try to keep in touch with our former employees and to stay abreast on their career development once they embark on a different path.
    • We prepare information materials for them on a regular basis and communicate with them via social networks and our website. We also meet them in person e.g. at regular alumni events.
    • Our former employees most often highlight the following CSR topics: ethics, transparency and care for local communities.
    Communication
    Newsletter
    Regular personal gatherings
    Web sites
    Social networks
    Crucial topics
    Networking
    Local communities

  • Regulatory and professional organisations

    • We also periodically meet representatives of regulatory and administrative bodies and other professional associations and organise expert conferences and other events for them.
    • At these events the following topics are most frequently discussed: ethics and transparency, the quality of our services and risk management systems.
    Communication
    Regular meetings
    Expert conferences and other
    Crucial topics
    Ethics and transparency
    Quality of services and risk management

  • The media and the general public/h4>

    • Through our corporate communication, we have established an ongoing dialogue with the media, including prominent Czech periodicals, and other stakeholders.
    • Together we discuss our policies, services and visions, and inform them about our results and respond to their queries.
    • We issue press releases, expert articles and commentaries and organise press conferences and personal meetings with media representatives.
    • CSR topics most often covered are ethics and transparency, risk management and services quality, local communities.
    Communication
    Press releases, commentaries
    Press conferences
    Expert articles
    Personal gatherings
    Web sites
    Social networks
    Media
    Crucial topics
    Ethics and transparency
    Quality of services and risk management
    Ecological footprint
    Local communities

  • Non-profit organisations

    • We personally meet with non-profit organisation representatives through the organisation of professional and educational events.
    • In our discussions about our CSR business, non-profit representatives most frequently ask us about help for local communities, ethics and transparency.
    Communication
    Social gatherings
    Feedback questionnaires
    Professional events
    Crucial topics
    Local communities
    Ethics and transparency

  • Suppliers

    • We meet regularly during business meetings.
    • Our common topics are ethics and transparency and the quality and scope of provided services.
    Communication
    Business meetings
    Supplier screenings
    Crucial topics
    Ethics and transparency

After assessing the impact of our business on individual stakeholders and the effect these groups have on our business, we identified the following priority stakeholders:

  1. clients
  2. employees and partners
  1. regulatory and professional organisations
  2. potential employees and students

Based on discussions with our priority stakeholders, we identified the following key topics that we intend to focus on as part of our sustainable business strategy and that we will continue to report on:

Corporate sustainability strategy

We follow our sustainability strategy for 2010-2015, consisting of five key areas:

Etika a transparentnost

We act ethically and transparently

  • We focus on quality.
  • Quality is not an abstract concept, it is the result of methods, processes and integrity that we apply when providing services to our clients.
  • The character of our business helps increase the transparency of Czech business environment.
Péče o zaměstnance

We take care of our employees

  • Our employees are essential to us.
  • We take care of them by assisting them in their personal development and endeavouring to create an inspiring working environment also through activities focusing on sustainable development.
Pomáháme

We help with what we do best

  • Our expertise and competence helps us contribute to the development of society.
  • We apply our professional knowledge and skills in helping non-profit organisations and social businesses to make their operations more efficient to leave them with more space for their actual charitable activities.
Podnikáme zeleně

We do green business

  • The character of our business does not make us a significant polluter of the environment
  • We nevertheless regularly monitor our carbon footprint and try to gradually reduce it.
  • We primarily focus on the following areas when trying to save resources: travels to clients and paper consumption.
Vedeme příkladem

We lead by example

  • We abide by sustainability principles and share our sustainable business experience with other companies on the market.
  • We spread the CSR idea also among other entities on the market through professional platforms, conferences and seminars.

Do you think that we have chosen the topics that we deal with in regards to sustainability well?

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